Lego Wants to Completely Remake Its Toy Bricks (Without Anyone Noticing)

nearsightedgirl:

preslavrachev:

A short walk away in its research lab, though, Lego is trying to refashion the product it is best known for: It wants to eliminate its dependence on petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by 2030.

[…]

Lego emits about a million tons of carbon dioxide each year, about three-quarters of which comes from the raw materials that go into its factories…

[…]

The search for a substitute for petroleum-based plastic could yet take years of work…

Thank god i thought they were gonna change the size by a micro millimeter or something forcing ppl to rebuy all their bricks. American economics has ruined my ability to trust corporations to do the right thing.

Lego Wants to Completely Remake Its Toy Bricks (Without Anyone Noticing)

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